Sample Budget Three:
Campaign Content: Social Media Photos & Videos
Project Scope:
One 2-3 minute campaign overview video driven by scripted voiceover and b-roll footage
Six 60-90 second supporting campaign videos, each with 16x9 and 9x16 versions
Value Opportunities:
Additional segments recorded during studio day for use in future projects
Small Business music licensing discounts
Budget Breakdown
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• Creative Consultations
• Scheduling Talent & Crew
• Script Writing
• Voiceover Casting
• Location Site Visit & Tech Scout
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Remote Full-Day Voiceover Session
• Director
• Sound Engineer
• Voiceover Talent
On-Location Half-Days of B-Roll
• Director of Photography/ Camera Operator
• Second Camera Operator
• Associate Producer
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• Media Management & Archiving
• Music Sourcing & Licensing
• Narrative & B-Roll Editing
• In-House Color & Sound
• Logo Animation
Deliverables
While this sample budget does not necessarily correlate to the budget of the real-world project examples shown below, we’ve included them to give you a better idea of what type of work we can create with the sample project scope defined above.
Campaign Overview Video
The overview video is designed to give audiences a high level understanding of the entire campaign, connecting often diverse concepts, while leaving supporting details for supporting, topic-based videos
Campaign Videos Tailored for Different Social Platforms
Shorter supporting campaign videos in both 16:9 and 9:16 ratios allow for the best reach and distribution on platforms with different needs like YouTube and Instagram.
Here’s the same video in two different aspect ratios: