Sample Budget One:
Brand Identity Project
Project Scope:
One 90 second brand video driven by a direct-to-camera teleprompter read and “day-in-the-life” b-roll
Two 15 second 9x16 social media edits
Portrait photography of three senior leaders using interview set lighting
Value Opportunities:
Additional segments recorded during studio day for use in future projects
Small business Music Licensing discounts
Budget Breakdown
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• Creative Consultations
• Scheduling Shoots
• Script Revisions
• Script Prep for Teleprompter
• Virtual Tech Scout of b-roll locations
-
Studio Half-Day (Photo/Video) Teleprompter Read
• Director
• Camera Operator
• Sound Recordist
• Hair & Makeup
• Teleprompter Operator/ Production Assistant
• Cine Cam & Pro Audio Kit
• Baseline Studio Set: 3 point lighting & seamless backdrop(s)
• Teleprompter Kit
Studio Portraits
• Photographer
• Baseline Studio Set: 3 point lighting & seamless backdrop(s)
• Photo Kit
Location Half-Day “Day-in-the-Life” B-Roll
• Director/ Director of Photography
• Camera Operator/ Swing
• Assoc. Producer/ Production Assistant
• 2 Camera Kit
• Minimal Lighting Kit
• ½ Cart Grip
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• Media Management & Archiving
• Music Sourcing & Licensing
• Narrative & B-Roll Editing
• In-house Color & Sound
• Logo Animation
• Basic In-House Photo Processing
Deliverables
While this sample budget does not necessarily correlate to the budgets of these real-world projects, we’ve included them to give you a better idea of what type of work we can create with the sample project scope defined above.
Brand Identity Video
This video is slightly shorter than the one described in our sample budget, but it serves as a great example of the key elements of a prompter-driven brand identity piece:
Here’s another example:
On-Set Studio Portraits
These portraits were taken on-set in our studio before and after a series of video interviews, which helped our client get even more value from their shoot day.
9x16 Edits for Social Media
By reformatting b-roll or interview excerpts created for the primary deliverable, we can create high quality social media content to support your brand.