Case Study:


Client: University of Pennsylvania Health System

Who they are: Internationally recognized Health System based in Philadelphia

What we offer: A trusted partner to take on diverse projects and execute at a level of quality representative of the brand

What we've done: Social & web content, recruitment videos, internal messaging, and facility videos


Customer Facing Video

Over the years, we have worked with Penn Medicine to create content utilized everywhere from social media, to lobby displays, to broadcast commercials. Below are some examples of different formats we have employed, ranging from docu-style marketing tools to scripted educational web series.


What Penn Medicine says about us:

"We first engaged Arsenal Mediaworks in 2014 with our quest to create a film to inspire our Penn Medicine employees about the patient experience. Colin and crew took a series of employee interviews, patient stories and incredible B-roll footage to create a film that made our CEO tear up. Since then, we’ve partnered with Arsenal to create films for an innovation challenge on improving the After Visit Summary for patients, a montage of over 50 employees sharing what empathy means to them, and most recently, a series for an e-learning course on Patient Centered Nurse Report, featuring a mix of patient and employee interviews, with a filmed best practice scenario with professional actors. The crew at Arsenal Mediaworks are easy to work with, provide great direction and feedback, and a level of professional expertise that is heads and shoulders above their peers. "

- Craig Loundas, Ph.D.

Associate Vice President, Penn Medicine Experience


Internal Messaging

A health system as large as Penn Medicine benefits tremendously from distributing focused, consistent internal communications. From the first days of new-hire orientation, to the regular improvement of less efficient processes, our internally distributed work has enabled Penn's leadership to effectively communicate with their expansive organization.


Live Your Life's Work
Poster Campaign
Services: On-Site Photography


Recruitment Videos

Beyond attracting world-class talent to their health system, Penn also finds it necessary at times to advertise specific programs within their organization. The recruitment videos we have created for Penn communicate the merits of these positions through the genuine statements of respected colleagues.


Facility Videos

Below are two videos highlighting two of the many state-of-the-art facilities within Penn Medicine. The first features physicians offering testimonials about the merits of a new surgical center in their own words. The second represents a more methodical and scripted "virtual-tour" style approach, which helped Penn Medicine win a prestigious ICU design award.