Experiential & Event Mobile Marketing Firm

Aardvark Event Logistics produces mobile tours and experiential marketing programs for agencies and live events around the world. And while they have no problem pulling off incredible feats on seemingly impossible deadlines, they look to us to help explain all of that behind-the-scenes work to their clients.

 

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Behind-the-Scenes, Event Recap

LinkedIn Photo Opportunity Tour

 
 

Aardvark needed to communicate the scope of creating a mobile tour from scratch to their clients, and we were happy to help. This behind-the-scenes video is a perfect example of the flexibility we bring to productions. The bulk of the footage in the video was the result of 9 different single camera shoot days in multiple cities, from the planning stages to launch day. After each shoot, we sent Aardvark a string-out of our footage (known as a “daily”) set to timecode, and worked with them to identify the key moments they wanted to highlight in the final edit.

We shot a scripted interview with owner, Larry Borden, and overlaid lower-third graphics (in bold Aardvark orange) to show the passage of time and give more context to the viewer.

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What Aardvark says about us:

"Producing mobile and experiential marketing for some of the world’s largest brands and PR firms is an incredibly demanding endeavor that often requires hundreds of hours of behind-the-scenes effort, and one of our greatest challenges is articulating to our clients the amount of energy that goes into these productions. We rely on Arsenal Mediaworks to help us pull back the curtain and communicate the full scope of these projects in concise and engaging videos that clearly highlight the value of our services to our our customers.
The flexibility of the Arsenal crew allows us to tell that story to our clients with ease and efficiency. Whether we need last minute coverage of a critical project phase, simultaneous shoots in two different cities, or a time sensitive interview, Arsenal Mediaworks can make it happen, then masterfully craft it into a powerful tool for communicating the value of our services.
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- Larry Borden

Owner, Aardvark Event Logistics

Behind-the-Scenes, Overnight Event

American Express: US Open Merion Experience

Aardvark specializes in creating incredible engaging marketing experiences, and this overnight construction for American Express is no exception. We shot right alongside the crew over the course of 36 hours as they brought the US Open to Independence Mall in Philadelphia. Using everything from time lapse to crane shots, we covered the whole process from beginning to end. The finished video allows Aardvark to show their clients all of the hard work and value behind their services.

 

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Event : Raw Footage & Photography

Team USA: Fourth of July Event

Aardvark created this impressive experiential mobile tour for Team USA, which was a key fixture of Philadelphia’s Fourth of July celebrations. We had a blast documenting all of the fun interactive exhibits and olympian meet-and-greets using a smaller crew of just a single-shooter capturing b-roll and a photographer. The video footage and photos were delivered as raw assets for use by Aardvark and their client. 

Behind-The-Scenes, Marketing

Garland Jack's Pig Truck

We collaborated with Aardvark, a third party marketing company, and the Miami based mural and graffiti artist Serge Toussaint to create this look behind the creation of this stunning food truck. This was shot over the course of 3 days, after which “Hogatha” hit the road crisscrossing the US for the “Summer Of Sauce Um Tour.” In addition to this 2 minute version we also created a short, web-friendly version as well as a longer cut with an extended interview.

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Product Demo

Coca Cola Sampler Truck

Video marketing has become an essential part of business to business sales, and when Aardvark wanted to show off their newest sampler truck to potential clients, they called us to help create this virtual tour. We collaborated on a list of key features and differentials, shot a walkthrough style interview highlighting each point, and then supplemented it with cutaway footage. This fun, informative video allowed Aardvark to turn a finished project for Coca-Cola into a marketing tool for future business.

Hosted Event Recap

Aardy Launch Event

A recap video is a fantastic tool for extending the reach and value of an event by expanding the audience and allowing it to exist in perpetuity. We produced this short recap video of the launch party for Aardvark’s newest vehicle “The Aardy” at Standard Tap in New York City. We combined a hosted stand-up section with Aardvark’s Chris Maaco and interviews from attendees with their impressions in order to bring the event

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and how we can turn your vision into reality.